This course focuses upon key account awareness and management, covering the essential knowledge needed to select the right key accounts and invest the sales person’s resources.
Our mix-and-match modules explore a variety of KAM topics, including:
- Key account target setting
- Defining the ‘position’ that will differentiate your proposition from your competition and protect long term business
- Identifying all the people within the key account who are relevant to the decision making process and developing strategies to influence them
- Developing a plan with defined actions and responsibilities
Contact us for more information and how we can customise this course to suit your team’s needs: firstname.lastname@example.org