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This course focuses upon key account awareness and management, covering the essential knowledge needed to select the right key accounts and invest the sales person’s resources.

Our mix-and-match modules explore a variety of KAM topics, including:

  • Key account target setting
  • Defining the ‘position’ that will differentiate your proposition from your competition and protect long term business
  • Identifying all the people within the key account who are relevant to the decision making process and developing strategies to influence them
  • Developing a plan with defined actions and responsibilities