The course also enables you to develop a consistent approach to distributor management within your commercial team and establish distributor management as a core commercial competence within your organisation.
Many distributors take supply of a range of similar products from competitor suppliers with a view to provide the most comprehensive offering to its clients. This makes it even more important for an individual supplier to motivate the distributor to market and present their products as a priority. There are a number of tactics available which can achieve this without resorting to reducing margins and these are covered well in our course content.
Successful distribution management is based on forging solid, reliable, strong and supportive relationships with your distributors. This workshop covers many examples where this has been proven to work across a number of application areas.