KEY ACCOUNT MANAGEMENT TRAINING

This course focuses upon key account awareness and management, covering the essential knowledge needed to select the right key accounts and invest the sales person's resources, appropriately.

Our mix-and-match modules explore a variety of KAM topics, including:

• Key account target setting
• Defining the 'position' that will differentiate your proposition from your competition and protect long term business
• Identifying all the people within the key account who are relevant to the decision making process and developing strategies to influence them
• Developing a plan with defined actions and responsibilities